Modern Trades are considered as a key point of sale to introduce a new product and enhance its credibility. They’re effective because consumers get familiar with a brand and product and are more likely to buy that product using a token or credit they already have. In fact Trade-in activities allow a right space for on-ground promotion and other initiatives, which help in consumer connect. Manibar back to school shopping Festival is a multi channel campaign in which, audiences receive strategically-placed messages on the well-placed OOH channels (near MT branches), allowing MANI to have a presence when and where decisions are made. Meanwhile strong visibility of well merchandised products in MT golden areas attract audiences and fulfil the already communicated message. The journey continues with an in store promotion, sampling and an online engagement, ending up an absolute purchase and consumption experience.
The in-store boards was held in Hyperstar and Hyperme chain stores in Tehran, Tabriz, Karaj, Mashhad, Esfahan and Shiraz for 45-day duration. The OOH campaign in Tehran, Esfahan, Shiraz, Mashhad and Tabriz started on August 23, 2021 and continued until November 6, 2021.
This campaign was executed on 15 Straw-boards, Boards and bridge.