WorldFood Moscow is a major exhibition serving the global food and drinks industry. Since its inception in 1991, it has grown to become the entry point for international manufacturers looking to enter the vibrant Russian market. Every year, the event connects thousands of businesses from around the world with Russia’s key food and drink buyers, including retail representatives from Russia’s leading supermarket chains, wholesalers, HoReCa sector members, and food manufacturers. We found that the event is the perfect platform to promote our portfolio in Russia.
Our company started its preparations for this most important event of the Russian market from the beginning of summer. We aimed to show our new products and diversified portfolio, which, in principle, was achieved through an organized marketing groundwork and preparatory effort carried out by our Export department. We wanted our customers to have an idea about our products and intended for them to have an objective when they came to our stand. During the four days of the exhibition, we had many investors, financiers, and business minded people who were looking to build a partnership with us or to be our exclusive distributor, not only in Russia but also in the CIS countries. This was due to the fact that they were quite stunned by our innovative products produced through high standards of technology. We are very optimistic about the final outcome of our participation at this exhibition and look forward to our robust presence in the Russian & CIS markets soon.