The exhibition of food, beverages and hospitality services was held from February 19 to March 22, 2017 at Iran Mall International Exhibition Center. Rahmani group participated in this exhibition with four brands: Rastani, Kariz, Golvordi and Mani. Attendance at this exhibition was achieved through the efforts of Horeca sales team and the cooperation of marketing and sales teams.
This exhibition was held for the first time with this title in Iran Mall Complex and one of its most important focal points was hospitality and hotel services. Therefore, according to the planned goals, the Horeca team took the responsibility of participating in the exhibition. This presence was accompanied by two important events for us. Introduce Rahmani Group's brand and products first, especially for products that have been less involved in sampling activities, such as juice and puree. Also, for new products such as nut bars that have just entered the market and are less known. Second, we showed that Rahmani Group has a complete portfolio of products, and many customers who worked with us single products were willing to add other products to their shopping cart.
We tried to introduce the brand and the point is that when they know your brand, they will look for it everywhere. The best way to promote a brand is to get customers to use it and remember it. If they see it in a chain store or supermarket after this, they will definitely choose it. Our products are currently served in Esteghlal, Homa, Evin, Spinas and Aseman, Zagros, Qeshmayer, Kishir, Taban hotels and many restaurants and coffee shops including Vanilla, Lamiz and many more. People who have tried the products in these centers, will surely look forward to the time of shopping in stores. So, I come up with ideas, and to see them flush it out, it's really fun. We offer the product at a discount to Horeca Centers, but in doing so we have actually helped sell chains, capillaries and other sales models.
The most important thing was to introduce the 4 brands together. We have shown that we are a group and a basket of goods and the quality of all our products is high. We were also able to find specific new customers. Normally, negotiating with company managers is not easy, but the exhibition provided an opportunity for managers of different companies to come to us and provide us with their contact information. In addition, we knew the needs of the market. We knew what taste each product covered and which product was more appealing to which group of consumers. This data can help us plan our future sales.